GTM Strategy and Partnerships
Cambi's launch strategy focuses on proving the concept with crypto-native users before expanding to mainstream adoption. We're not trying to onboard millions on day one – instead, we're building trust through transparent operations and consistent yield delivery.
Phase one targets Brazilian crypto holders who already understand Bitcoin but want yield. Through partnerships with retail-facing apps like Picnic and Chainless, we'll offer Cambi vaults as yield products within their interfaces. These users don't need education about crypto risks – they need access to sustainable yields. By starting with this audience, we can refine our operations while building track record.
Outreach to local web3 and bitcoin communities, as well as micro-influencer campaigns done in partnership with these distribution front-ends mentioned above are also planned to yield good results. The primary focus is on cmBRL with unlimited minting, but also validating other collateral types and stress testing our CCYOE and overall yield model.
Strategy:
Launch with Pix integration for seamless onboarding
Partner with Picnic, Chainless for distribution
Influencer campaigns emphasizing inflation & net-worth protection
"Poupança Turbinada" (Turbocharged Savings) messaging
Success Metrics:
$20M cmBRL TVL (this makes us larger than BRZ already)
20,000 active users
14%+ sustainable yields (beating Brazilian treasury)
Timeframe: Months 1-6
Phase two expands to mainstream Brazilian users through fintech partnerships. Conversations with Nubank, PicPay, and other neo-banks indicate strong interest in offering yield products that beat traditional savings. Our integration would be white-labeled – users might see "Bitcoin Savings Account" without knowing Cambi powers the backend. This approach leverages existing user trust while scaling distribution.
This phase also includes the public launch of the protocol globally, with a more crypto-native campaign across CT and high-engagement KOL platforms so early adopters can bring in liquidity and feedback by leveraging our own UI.
By catering to Global DeFi users seeking superior stablecoin yields
Strategy:
List wcmUSD on Curve, Aave, Morpho
Emphasize 14-18% yields vs 5% competitors
Partner with yield aggregators (Fungi, Yearn, Beefy)
"The Stablecoin That Pays Your Rent" campaign
Success Metrics:
Fill $50M cap within 60 days
Integration with 5+ major protocols
Maintain 14%+ yields
Timeframe: Months 4-9
The international expansion in phase three targets family offices and crypto funds seeking emerging market exposure. Here, our pitch is simple: access Brazilian yields without establishing local entities, dealing with currency controls, or navigating regulatory complexity. The blockchain rails provide something impossible through traditional channels – 24/7 liquidity for emerging market investments. By this point, Cambi already has enough track record (users, TVL, time in market) to negotiate with these entities with higher investment standards.
The primary focus here is to sell cmBTC as both a liquidity management tool and a BTC treasury power-up.
Strategy:
Direct BD to funds using CBYF/Maple
Submit DAO proposals for treasury management
White-glove onboarding with custom terms
Emphasize liquidity advantage over competitors
Case studies showing 8-10% effective yields
Success Metrics:
$40M institutional deposits
5+ institutional clients
Zero large liquidation events
Timeframe: Months 7-12
Pan-LatAm Expansion across Mexico, Colombia, Argentina and Chile, with focus on local currency synthetics with unified yield benefits as well as increasing cmUSD distribution in the region, both for retail and institutions.
Strategy:
Replicate cmBRL success with cmMXN, cmCOP
Leverage unified pool to offer superior yields
Regional partnerships with local exchanges
Become the "Nubank of DeFi" for LatAm
Our partnership strategy extends beyond distribution to core protocol functionality. Liqi & DUX provides access to tokenized receivables, Etherfuse offers government bond tokenization when available, and Pyth Network delivers reliable price feeds. Each partnership is strategic – we're not just integrating vendors but building an ecosystem where each participant benefits from protocol growth.
Growing cmBTC among institutions and treasuries
The Liquidity Premium Strategy:
Instant Liquidity: Unlike CBYF's lock-ups, institutions can mint cmUSD against their cmBTC instantly for operational needs
Capital Efficiency: They keep BTC exposure while accessing working capital - it's like a superior crypto credit line
Tax Optimization: In many jurisdictions, borrowing against assets (minting cmUSD) isn't a taxable event, unlike selling BTC
Yield Stacking: They earn BTC yield (3-5%) PLUS can deploy the cmUSD for additional yield (14%+)
Specific Incentive Mechanisms:
Liquidity Mining Program: First $100M in institutional cmBTC deposits get bonus rewards (2-3% extra APY for 6 months)
Fee Waivers: Institutions minting >$1M cmUSD from cmBTC pay zero fees for first year
Preferred Rates: Institutional vaults get access to higher LTV ratios (70% vs 50% for retail)
White-Glove Service: Dedicated account management, custom reporting, API access
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